Idea Number 1

From looking at the video below it sprung an idea where i would like to do something similar to this which would relate to the words "tree-shape"
The basic idea is to use the same technique as below using stop motion but changing what is made as i would use a tree and possibly a lumberjack made from play-doh.So it could be animated using stop motion video of how the tree ends up becoming something such as a table then also possibly spread a message about the Eco converting it into an advert so it has a purpose.
The only thing i don't like about this idea is that it seems far to obvious as an idea.